Eye to Eye

Alex Chernoff grew up in the family business, learning from his father. Now, 42 years later, he runs an optical studio focused on helping customers look and feel great. “I have a vested interest in making sure my customers get glasses that bring out the absolute best in them,” he says. “Customers come to me looking for the same transformation they noticed on someone else—a refreshed, modern look. Glasses can do that. Glasses are incredible.” Chernoff is passionate about quality and craftsmanship. Eye to Eye carries more than 5,000 unique frames from all over the world and brands like Chopard and Porsche Design, just to name a few. Frames can be fitted with high-end lenses meticulously finished in the in-store lab. Come see why Eye to Eye is where doctors often refer patients with complex prescriptions and why the store is frequently recognized among Baltimore’s best.