Sunny Day Fund

Rachel Fox is the director of business development for the Sunny Day Fund, an organization that helps businesses create Emergency Savings Accounts (ESA) as an employee benefit. An ESA is a payroll-deducted, employer-matched, short-term savings vehicle. Too many employees raid their 401-k accounts when a financial emergency strikes, which is a very expensive way to access emergency funds and reduces workers’ long-term retirement prospects. Fox has become a thought leader in the emerging market of emergency savings as a workplace financial wellness tool.