The Perfect Extension

Chances are, you probably know someone who gets their brows, lashes, facials, or all of the above done at The Loft in Canton. That’s because, over the past four years, owner Natalie Sams and her team have established themselves as the experts in perfectly sculpted brows, sky-high lashes, and flawless skin care. Not only are the services well-executed, but the space—filled with lush greens, modern furniture, and world music—ushers clients into an instant state of relaxation.

And now visiting The Loft just got a lot easier with a second location that opened in Federal Hill in May. “I am so excited to be in Federal Hill and to connect with a new community of people,” says Sams. “There is nothing really like us in this area, so I think it will be a great fit.”

The new location offers all of the same services, including brow design, brow henna, facials, peels, lash lifts and extensions—with a new service called volume lash extensions that splits a regular extension into three for a lightweight feeling that creates a full and feathery look.

With growth still on the horizon for Sams, her plan for maintaining the quality of her service is to use only the best supplies in the industry while still making sure each client feels cared for.

“We are in the human connection industry,” she says. “It’s important for us to be intentional with our services and to customize them for each and every client. We think women should have the freedom to feel confident—whether that means working out, putting on a sexy outfit, or spending a little more time on your eyelashes, we fully support it.”