Not! Under Armour Launches in China

A Chinese company has just launched a new sportswear brand called Uncle Martian with a logo that looks suspiciously like Under Armour’s. Actually, “looks like” is putting it mildly. It’s a shameless knockoff. Both logos are red, with looping U’s. Uncle Martian’s has a crown of leaves around it and its U’s don’t quite intersect. Also, with all due respect to Under Armour, it has a cooler name. Here’s a side-by-side comparison, courtesy of Business Insider.

They say imitation is the sincerest form of flattery. That may be true, but we suspect Under Armour is less “flattered” than “consulting with their lawyers” as we speak.