Sassanova’s Menswear Counterpart Launches in June

Lately, it seems like every day is Casual Friday. Which gave Angela Tandy, owner and founder of Sassanova boutique, an idea: to create Nova Man, the menswear equivalent of her trendy shop.

“With an increasingly casual business model becoming more of the status quo, we felt like the male consumer was primed and deserving of a stylish yet relaxed wardrobe to take him from work mode to weekend without missing a beat,” Tandy says. The new store will join Sassanova’s Green Spring Station location and officially open its doors on June 1.

Styling women in the latest trends since 2003, Sassanova boutique, which also has shops in Harbor East and Bethesda, has made itself a go-to for all things elevated and chic. It managed to survive, even thrive during the COVID-19 pandemic, but not all stores were so lucky—several closed their doors. But when one door closes, another opens. For Sassanova, a vacancy in Green Spring Station was the perfect space and the right time to try something new. “[Green Spring] attracts customers from all over Baltimore County and Baltimore City; it’s a unicorn of retail space,” says Tandy.

So who is the Nova Man? If Sassanova is the woman who does it all, you can bet that Nova Man is right there next to her. “He’s juggling it all, work, family, travel, kids, and all the wonderful and chaotic layers of our modern life,” says Tandy. “The concept and inspiration behind Nova Man is to fill a void for casual, modern menswear that is more representative of how men today want to dress.”

The store itself emits an air of sophistication and industrial cool, with a dash of that panache we know and love from the other Sassanova boutiques. Rich navy-blue walls and custom-fit shelves made of live edge wood complement the leather belts and soft-tailored sport coats that steadily rotate from both established labels and up-and-coming brands such as Brax, AG, Mizzen+Main, and Scott Barber. Stylish men of Baltimore, your time has come!